Paris once again wears the crown as the world’s most visited city for the fourth consecutive year, followed closely by Madrid and Tokyo, underscoring how travel is becoming increasingly global.
With travel booming more than ever, Euromonitor’s annual report reveals the world’s top ten destinations that travelers are flocking to, representing the globally growing appetite for hidden gems, new adventures, and culturally rich experiences.
According to Euromonitor International’s annual report, Europe continues to dominate this year’s top ten world’s best destinations index with six cities, while Asia leads with two.
Top 10 Best Cities in the World
From Europe’s timeless charms to Asia’s bustling metropolises, these destinations showcase a rich blend of history, culture, art, architecture, and culinary delights alongside modern innovations that attract travelers.
Photo: Eiffel Tower, Paris / Pexels1. Paris, France- Europe
The City of Lights, Paris, tops the chart as the most visited city in the world for the fourth consecutive time.
The French capital offers a unique blend of history, culture, art, and romance. The Eiffel Tower dazzles the visitors day and night. The Louvre Museum is home to artistic masterpieces like the Mona Lisa painting. Charming cafes line the cobblestone streets of the bohemian neighborhood of Montmartre, serving pastries and chocolates.
Champs Élysées avenues offer a luxury shopping experience that sets worldwide trends. Capture the soaring skyline of Paris from the top of the Arc de Triomphe. A scenic boat tour on the Seine offers a unique perspective of Parisian cultural tapestries.
Photo: Palace of Communications, Cybele Palace in Madrid, Spain / Freepik2. Madrid, Spain- Europe
Spain’s passionate capital retains second rank on the best cities list by Euromonitor for its irresistible blend of history, nightlife, and open-air plazas.
Visitors are drawn to Madrid’s golden triangle of museums, such as the Prado and Reine Sofía museums, featuring diverse art collections by renowned artists, including Goya, Picasso, and Dali.
A walk through the medieval streets of Plaza Mayor and the Gran Via offers an experience of old charm, featuring beautiful architectural marvels.
Madrid’s tapas bars and food markets deliver authentic European flavors, from jamón iberico to churros dipped in hot chocolate.
Photo: Tourists in front of Senso-ji Temple-Hozomon Gate, Tokyo, Japan / Pexels3. Tokyo, Japan- Asia
Tokyo is an ultimate blend of futuristic and traditional landscapes. On one corner, you will find ancient temples, shrines, and centuries-old tea houses. Meanwhile, a few steps away, neon billboards light up skyscrapers straight out of a sci-fi movie.
Ranked third on the best cities list, Tokyo surprises visitors at every turn. Food lovers lose themselves on sushi counters and ramen shops at Michelin-starred restaurants and quirky themed cafes. Tech minds and anime fans find the magic of manga and electronic culture at Akhibara Electric Town and the Ghibli Museum.
The green oasis of Shinjuku and Hamarikyu gardens offers a glimpse into Tokyo’s rich historic past as Edo, showcasing both natural and cultural significance.
Photo: The Colosseum, Rome, Italy / Pexels4. Rome, Italy- Europe
Ranked fourth among the best cities to explore, the Eternal City of Rome attracts travelers with its timeless beauty and layered history.
The Colosseum echoes with battles of gladiators from the past. The Vatican City draws pilgrims and history lovers alike. Slate your visit to Rome again as you throw a coin in the Trevi Fountain. Admire the Baroque square, Piazza Navona, featuring ornate fountains, including the famous Bernini’s Four Rivers’ Fountain, and traditional eateries.
Borghese Gallery and Gardens, encompassing Italian to English-style landscapes, features an impressive collection of art by several globally-renowned artists, including Bernini, Rafael, and numerous Venetian artists.
The narrow, cobblestone streets of bohemian quarters like Trastevere bustle with ivy-covered buildings, piazzas, and local bars.
Photo: Duomo Milan Cathedral with Galleria Vittorio Emanuele II shopping arcade, Milan, Italy / Wikimedia Commons5. Milan, Italy- Europe
Milan, best known as Italy’s design and fashion hub, ranks among the top five as Europe’s most visited city by travelers who enjoy an eclectic mix of old and new.
Here, towering skyscrapers share the skyline with historic sites like the Duomo Gothic Cathedral and Leonardo Da Vinci’s The Last Supper at Santa Maria delle Grazie church.
The fashionistas can browse through the most exclusive and luxurious designer brands’ boutiques, enriching the Fashion Quadrangle shopping area.
Witness the beauty of the 16th-century Sistine Chapel, celebrated for its well-preserved biblical frescoes and murals.
The charming neighborhoods of Brera and the Navigli districts offer a perfect evening escape to learn about the city’s rich history. Partake in Aperitivo culture, where drinks are served with delicious snacks.
Photo: Bow Bridge in Central Park, New York City, North America / Pexels6. New York, United States of America
New York City, the Big Apple, is the world’s stage where travelers flock to experience its fast-paced creativity and diversity.
From the trendy streets of Brooklyn to the high-rise glamour of Manhattan, the iconic landmarks keep visitors coming back for more.
The Met, one of the world’s largest art museums, entices artistic souls to explore the creative side of New York, housing ancient to modern-day artifacts. While Times Square pulses with energy with its enormous billboards, exotic shops, and theaters.
A walk across the Brooklyn Bridge offers sweeping views of the Manhattan skyline. Dive deeper into the city’s artistic scenes at the trendy neighborhood of Williamsburg, dotted with flea markets and independent shops.
Yankee Stadium draws football fans to the Bronx to witness America’s football journey. Staten Island lures nature and history lovers to its beautiful collections of gardens, museums, and historical buildings.
Photo: Houseboat Museum in Amsterdam, Netherlands / Airial Travel7. Amsterdam, Netherlands- Europe
Amsterdam, another European laid-back gem, ranks seventh on the global list of the best cities to explore. The city’s canals, lined with quaint houses, give a postcard-perfect setting intertwined with rich history and vibrant art scenes.
From world-class museums, including Anne Frank House and Van Gogh Museum, to beer tastings at Heineken’s old breweries, Amsterdam invites history and art lovers, while offering a liberal nightlife experience.
Amsterdam is recognized as one of the world’s most cycling-friendly cities to explore its neighborhoods, from the historic Jordaan district to the artistic town of Noord.
For an immersive local-like experience, Amsterdam is home to the world’s only floating flower market and the traditional Dutch eateries, serving local food like stroopwafels and herring.
Photo: Sydney Opera House, Australia / Pexels8. Sidney, Australia
Sydney, situated on a coastline where the Pacific Ocean meets the land, is the second-largest Australian city, ranking among the top ten as the best cities to visit.
The sun-soaked city attracts visitors with its stunning harbor and laid-back lifestyle. The Sydney Opera House and Harbour Bridge dominate the city’s skyline, offering more than pretty views.
Sydney balances urban energy with natural beauty. The coastal beaches like Bondi and Bronte attract adventurers and sunbathers alike to their secluded beaches and ocean pools to surf, swim, and relax. The Royal Botanic Gardens offers a peaceful retreat among the diverse flora.
The multi-cultural landscape of Chatswood suburbs reflects Australia’s diversity, inviting foodies and fun lovers with its authentic Asian culinary and vibrant street art scenes.
Photo: Supertree Grove in Gardens By The Bay, Singapore / Wikimedia Commons9. Singapore- Southeast Asia
Singapore, a compact island city-state in Southeast Asia, ranks among the world’s top ten destinations, owing to its modern innovations and cultural depth, blending effortlessly together.
Singapore’s Changi Airport, with its indoor waterfall and entertainment complexes, attracts visitors to see its magnificence for themselves. The island’s skyline glitters with futuristic structures such as Marina Bay Sands and Gardens by the Bay. Whereas the charming neighborhoods like Little India and Chinatown offer an immersive walk into the nation’s deep-rooted history and diverse traditions.
A night safari in Mandia National Reserve draws wildlife photographers and enthusiasts to explore the unique nocturnal animals that come alive at night. Fort Canning Park blends history with nature, featuring colonial landmarks, ancient relics, and natural trails.
Food is a huge draw here. Hawker centers, lined with sophisticated food stalls, serve quintessential dishes, such as Hainanese chicken rice and laksa, reflecting Singaporean culinary richness.
Photo: Fountain in Parc de la Ciutadella in Barcelona, Spain / Pexels10. Barcelona, Spain- Europe
Barcelona takes the final spot on the top ten list of the world’s best cities with its rich history, unique architecture, and Mediterranean beach vibes.
From Antoni Gaudí’s whimsical architectural marvels to the labyrinthine streets of the Gothic Quarter and tapas culinary scenes, Barcelona offers unique experiences to all kinds of travelers.
Photo: Louvre Museum At Night, Paris / Wikimedia CommonsBottom Line
While the European cities continue to dominate the best cities list, Asia and beyond are gaining a large number of visitors from all around the world.
From Paris’ romance to Tokyo’s futuristic desires, each place inspires visitors with its culture, infrastructure, and unique experiences, representing how travel is becoming more global than ever.
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Top 10 Most Visited International Destinations in the World in 2025
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